Época article

I was recently interviewed for a feature in the Brazilian current events magazine, Época. Full article can be found here (it is in portuguese)

March Impressions 2010

Find full story here

Impressions Magazine OnDesign Article, Feb 2010

Newest Article by yours truly on embroidery techniques

Olympics' Social Rings

Olympics' Social Rings

Interesting article discussing social media initiatives by brands that will have presence in this year's winter olympics. I like how in the end, they mention how more (importance, money, initiatives, etc) will be given to this year's WORLD CUP! CANNOT WAIT!

How Social Media Has Changed Us

How Social Media Has Changed Us

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REVEALED: The 100 Most Social Brands of 2009

REVEALED: The 100 Most Social Brands of 2009

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Twitter and Foursquare Become the New Loyalty Program at Tasti D-Lite

Twitter and Foursquare Become the New Loyalty Program at Tasti D-Lite

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This article has been all over twitter, and because its the first use of loyalty programs using social media, I had to share.

Social Media: Small Biz's Holy Grail

Social Media: Small Biz's Holy Grail

With social media having such an "unchattered water" feel, I have been really interested in collecting successful stories of how diverse companies used it to complement their traditional marketing efforts. Each example is different, but the end result is the same: rich results and better branding.

5 Marketing Principles Brands Should Embrace in 2010

5 Marketing Principles Brands Should Embrace in 2010

With the start of every year (and decade!), we all get into a perspective mood and try to look at both the past and future for hints on how to act in the present. Marketing is also included. This article gives interesting insight in the NEW rules of marketing worth remembering. Interesting quote in article is when author points out that Marketing becomes the product and the product becomes the marketing.

luizaraposo.com

So I've been working on getting luizaraposo.com up and going, with the goal of moving my portflio there and using this blog for informative articles, ideas, and issues concerning marketing, social media, branding, etc. Hopefully by the end of the week i will have good news to share!